Top 5 Social Apps Performance in Nigeria Q4 2024

In the fourth quarter of 2024, the performance of the top social apps in Nigeria showcased varied trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive view across both iOS and Android platforms.

TikTok - Videos, Shop & LIVE experienced a notable increase in weekly revenue, peaking at around $86K towards the end of November. Weekly downloads saw a significant rise mid-October, hitting over 400K, while weekly active users grew steadily from 17.4M to over 18.7M by the end of December.

Facebook maintained a consistent performance with weekly revenue fluctuating around $9K to $10K. Downloads peaked at nearly 393K in late October, and weekly active users remained strong, slightly decreasing from 27.6M to 27.2M by the end of the quarter.

Second Number for Call & Text showed stable revenue trends, with a peak of nearly $9.9K in late November. Downloads reached a high of 7.7K in late December, and active users increased from 32.4K to 34.5K throughout the quarter.

Poppo Live- Live Stream saw varied revenue, peaking at approximately $10.9K in late November. Downloads decreased over the quarter, from 39.6K in October to 17K by December end, while active users remained relatively stable, closing at about 65.3K.

Instagram recorded a steady increase in revenue, reaching nearly $13.8K in late December. Downloads fluctuated, starting at 199K and peaking at over 224K in October, while active users showed resilience, closing the year at over 11.3M.

For more detailed insights, visit Sensor Tower's platform, where comprehensive data and analytics are available.